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Category: Business of Dentistry

Posts in our Business of Dentistry category examine important topics such as dental office profit margins, what makes a dental practice successful, how to convince patients for dental treatment and digital marketing for dentists and general dental marketing ideas.

Accomplishment…Minus Showmanship
Dental Equipment Dental Practice Marketing Dental Products Patient Experience Patterson Dental Practice Growth Practice Lifestyle Professional Development

Accomplishment…Minus Showmanship

Joseph DowdyMay 23, 2012July 23, 2013
Taken from the August 1954 issue of Patterson’s monthly news publication, PHC Newswheel Digest: Accomplishment … minus showmanship                  The reputation which this...
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CEREC 27 and a half
CAD/CAM Dental Equipment Dental Office Education Patient Experience Patterson Dental Practice Growth Practice Lifestyle Professional Development The Root of It

CEREC 27 and a half

Josh Killian Josh KillianMay 22, 2012July 23, 2013
One of the most exciting events in the dental market is set to take place August 16-18, 2012 at the Venetian in Las Vegas. Sirona’s “CEREC 27 and a half”...
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Dental Office Education Dental Technology Partner Organizations Patient Education Patient Experience Patterson Dental Practice Growth Practice Lifestyle Professional Development The Root of It

Support Your Local Dental Administrative Study Club

Angela Donovan Angela DonovanMay 21, 2012July 23, 2013
Michelle Kratt, FAADOM, FADIA started the North Shore Study Club in Wilmington, Mass., to help advance the careers of dental administrative team members. There is very little available locally by...
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Eaglesoft and RevenueWell
Dental Office Education Dental Practice Marketing Dental Technology Eaglesoft Patient Education Patient Experience Practice Growth Practice Lifestyle Professional Development

Eaglesoft and RevenueWell

Jana Berghoff Jana BerghoffMay 21, 2012July 23, 2013
A few months ago we announced a partnership with RevenueWell. RevenueWell is a practice marketing and patient communication suite that can greatly help your office attract new patients and nurture...
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Playing the Charity Card – Take the Gamble Out of Doing Philanthropic Work
Dental Office Education Dental Practice Marketing Partner Organizations Practice Growth Practice Lifestyle Professional Development

Playing the Charity Card – Take the Gamble Out of Doing Philanthropic Work

Andrea Umbreit Andrea UmbreitMay 18, 2012July 23, 2013
Part II: How to Effectively Market Your Charitable Work While Playing the Charity Card By now I hope you’ve narrowed down your philanthropic initiatives to a handful of great causes...
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Partner Organizations Patient Experience Patterson Dental Patterson Dental Charity Work Practice Growth Practice Lifestyle Professional Development

Deborah’s Story

Stacy Wamsley Stacy WamsleyMay 18, 2012November 25, 2013
After 56-year-old Deborah was hit by a drunk driver in 1991, she had brain surgery that left her with lingering seizures and problems with memory, concentration and balance. She also...
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Practice Growth Practice Lifestyle Professional Development

Cultivating Success

Kevin Yamada Kevin YamadaMay 17, 2012July 23, 2013
The growing season for corn in central Indiana begins well before any kernels hit the dirt. Weeks of spring fieldwork, including tilling, herbicide applications and fertilizer incorporations, prepare the ground...
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Increase Efficiency and Patient Relations with Eaglesoft
Dental Practice Marketing Dental Technology Eaglesoft Patient Experience Practice Growth Practice Lifestyle

Increase Efficiency and Patient Relations with Eaglesoft

Jenny Allen Jenny AllenMay 15, 2012July 23, 2013
Looking for ways to become more efficient with your daily tasks? Let Eaglesoft help you! Eaglesoft was designed to be personalized, giving you more power to run a smart and...
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Dental Practice Marketing Patient Experience Practice Growth Practice Lifestyle Professional Development Social Media

Facebook Posting Etiquette

Rita Zamora Rita ZamoraMay 14, 2012July 23, 2013
How often are you posting on your dental practice Facebook page? Once a week, every day, multiple times per day? Ever since the first Edgerank study was released, people have...
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CEREC Philanthropy
CAD/CAM Patient Experience Patterson Dental Patterson Dental Charity Work Practice Growth Practice Lifestyle

CEREC Philanthropy

Josh Killian Josh KillianMay 11, 2012July 23, 2013
Over the years, the dental profession has proven itself to be highly philanthropic. Just open any trade journal or magazine that serves the industry and it is easy to find...
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Spring Patterson Today
Dental Equipment Dental Office Education Dental Technology Office Design Patient Experience Practice Growth Practice Lifestyle

Spring Patterson Today

Josh Killian Josh KillianMay 9, 2012July 23, 2013
Patterson Today is an office design, equipment and technology magazine that provides our readers with inspiring stories from doctors around the country who have partnered with their local Patterson team...
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Mobilizing with Dolphin Imaging & Management Solutions
Dental Practice Marketing Dental Technology Practice Growth Practice Lifestyle

Mobilizing with Dolphin Imaging & Management Solutions

Chester H. Wang Chester H. WangMay 8, 2012July 23, 2013
Dolphin has been addressing the needs of orthodontists for more than 20 years, developing software solutions that accommodate constantly changing practice trends. The most dramatic shift in this arena is...
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Dental Practice Marketing Patient Experience Practice Growth Practice Lifestyle Professional Development Social Media

Starting with Patient Experience

Kristen Albrecht Kristen AlbrechtMay 7, 2012July 23, 2013
I often hear from dentists that they are apprehensive about becoming active in the social media space because they are worried someone will start speaking badly of their dental practice....
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Playing the Charity Card – Take the Gamble Out of Doing Philanthropic Work
Dental Practice Marketing Patient Experience Practice Growth Practice Lifestyle

Playing the Charity Card – Take the Gamble Out of Doing Philanthropic Work

Andrea Umbreit Andrea UmbreitMay 4, 2012July 23, 2013
Part I: I’ve found that all oral health professionals have the talent and desire to give back to their community. These teeth-loving heroes like to use their superpowers to change...
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Get our Tradeshow Pocket Guide at the CDA
CAD/CAM Dental Equipment Dental Products Handpieces Patterson Dental Practice Growth Practice Lifestyle

Get our Tradeshow Pocket Guide at the CDA

Mike Smurr Mike SmurrMay 3, 2012November 25, 2013
The CDA will be held May 3 - 5, 2012 at the Anaheim Convention Center in Anaheim, California. Look for great promotions featured in our Tradeshow Pocket Guide including GC...
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Explore Store at Six Months
Dental Practice Marketing Dental Technology Explore Store Patient Education Patterson Dental Practice Growth Practice Lifestyle

Explore Store at Six Months

Travis Nelson Travis NelsonMay 1, 2012December 20, 2013
Almost exactly six months ago (wow, does time fly), we launched Patterson Explore Store at the Greater New York Dental Meeting. The conclusion of the California Dental Association South Meeting...
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Increasing Treatment Plan Acceptance with Automatic Follow-Ups
Dental Practice Marketing Dental Technology Eaglesoft Explore Store Patient Experience Practice Growth Practice Lifestyle

Increasing Treatment Plan Acceptance with Automatic Follow-Ups

Alex Nozdrin Alex NozdrinApril 30, 2012July 23, 2013
If you’re like most practices out there, you could walk in tomorrow morning, run some  good reports in your practice management system and easily find $500,000 to $1,000,000 in diagnosed...
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Partner Organizations Practice Growth

The Buck Stops Here: Protecting Your Practice

Sara Marterella Sara MarterellaMarch 14, 2012
Let’s face it ... dental practices are busy places focused on patient care. Running the business and having systems can often take a back seat to providing care to your...
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Dental Practice Marketing Dental Technology Practice Growth Practice Lifestyle

Marketing Technology and Resources Within Your Practice

Carla Wicks, RDH Carla Wicks, RDHMarch 5, 2012
When I bought my last new automobile, it reminded me of a new home I purchased. I was told that the “basic” model came without upgrade features. The “bells and...
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Dental Office Education Dental Technology Practice Growth Practice Lifestyle Professional Development

Tech Challenged to Tech Savvy

Carla Wicks, RDH Carla Wicks, RDHFebruary 28, 2012February 28, 2012
One of the best things that can happen in a person’s professional career, as well as in life, comes when we change. Pond water is never as fresh, clean and...
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Introducing RevenueWell
Dental Practice Marketing Explore Store Practice Growth

Introducing RevenueWell

Tim Rogan Tim RoganFebruary 23, 2012
We are excited to announce a Chicago Midwinter show-stopper – Patterson Dental’s launch of RevenueWell and an exclusive offer! If you are in Chicago February 23-25 for the Chicago Dental Society’s...
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The Root of It: How Has Social Media Impacted Your Dental Practice?
Dental Practice Marketing Practice Growth Practice Lifestyle Social Media

The Root of It: How Has Social Media Impacted Your Dental Practice?

Kristen Albrecht Kristen AlbrechtFebruary 20, 2012
This week we asked some of our readers: How has social media impacted your dental practice? The use of social media has grown in popularity across the country in recent...
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Human Resources Practice Growth Practice Lifestyle Professional Development

How do I motivate my employees?

Desmond Clancy Desmond ClancyFebruary 17, 2012
The success of any business is largely determined by how motivated its employees are to effectively and efficiently carry out the primary responsibilities of their role. Motivated employees are engaged,...
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Dental Office Education Practice Growth Practice Lifestyle Professional Development

Personal/Professional “Growth” = Business Growth

Kim McQueen Kim McQueenFebruary 2, 2012
Okay, so the title of this particular blog post sounds pretty simple, right? Well, it truly is…. Today’s post is a little different than what I’ve submitted to date, but...
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It Is Almost Time to Get to “The Root of It”
Dental Practice Marketing Practice Growth Practice Lifestyle Social Media

It Is Almost Time to Get to “The Root of It”

Kristen Albrecht Kristen AlbrechtJanuary 30, 2012January 30, 2012
At the beginning of the month, we brought a new idea to Off the Cusp. We are still looking for a few more dental professionals to help us get to...
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Dental Office Education Practice Growth Practice Lifestyle

HR (Human Resources), to Develop or Not to Develop…Don’t Let That Be the Question

Kim McQueen Kim McQueenJanuary 25, 2012
As I thought about this post, I wondered if I was qualified to speak to the topic of HR in the actual dental office. Then I reminded myself, as a...
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Sharing the CEREC Story
CAD/CAM Dental Practice Marketing Dental Technology Patient Education Practice Growth

Sharing the CEREC Story

Josh Killian Josh KillianJanuary 10, 2012
When you invest in CEREC technology, it’s important to get your current and prospective patients excited that you offer this valuable service. Let’s face it, in today’s busy world it...
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Your Marketing New Year’s Resolution
Dental Practice Marketing Holidays Practice Growth Social Media

Your Marketing New Year’s Resolution

Misty Clark Misty ClarkJanuary 9, 2012December 27, 2016
Have you made a New Year’s resolution for your marketing? Here’s one. If you do one thing this year with your marketing, you should resolve to make it consistent. People...
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Dental Office Education Practice Growth

Practicing with the Masters

Jana Berghoff Jana BerghoffJanuary 3, 2012
As a former hygienist and office manager, I know all too well how busy your office is. Your time is valuable.  That’s why last year we introduced a new webinar...
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Patterson Dental Practice Growth Practice Lifestyle

Keeping your apples and your iPods straight

Dave Misiak Dave MisiakDecember 29, 2011
In a world where you can buy your electronics at the grocery store and your groceries at the electronics store, the concept of one-stop shopping has never been more important....
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